AI Search (GEO/AEO/AIO) Optimization Consultant
A forward-looking advisory role focused on optimizing the institute's web footprint for AI chatbots, voice assistants, and Generative Search Engine results.
Key Responsibilities
- Analyze and optimize website content structures so LLMs (like ChatGPT, Claude, and Gemini) can easily crawl and cite IAS Gurukul.
- Structure FAQ pages and article summaries to rank in voice search outputs and Google rich answers.
- Monitor and optimize content to appear in Google's AI-generated search summaries (AI Overviews).
- Structure FAQ sections, tables, and short summaries using JSON-LD schema for machine readability.
- Conduct experiments to track how AI models retrieve brand information, identifying content changes to boost citations.
- Advise content and developer teams on semantic content structures and natural language patterns.
- Audit the site's authority and online brand mentions to build credibility with LLMs.
Requirements
- Deep understanding of Retrieval-Augmented Generation (RAG) models, LLM crawlers, and semantic search queries.
- Technical background in SEO, JSON-LD Schema markup, and structured data formats.
- Analytical mindset with experience in content experiments and digital brand auditing.
- Passion for artificial intelligence search technologies and their integration with marketing.
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